Marketing for global HQs

The web has proven an increasingly successful tool to deliver measurable value in marketing at lower cost and is responding to a growing consumer need to have more direct and transparent communication with companies. Companies who 'get it' have been doing it for a decade now. There are plenty of proven business cases that demonstrate that it works and how it is to be done but the biggest obstacle has been the resistance of vested interests (traditional marketing and ‘old school’ advertising agencies) to change, and the mindset of individuals (fear of the unknown, resistance to technology, personal dislike.)

So in a sense, the web is a 'low hanging fruit' for you to pick and reap the benefits. It is a great opportunity to be successful with very minimal risk because the alternative “fear of the unknown” is almost certain to lead to a dead end. The future of marketing is online. By all means, all channels will stay with us to some extent, but they’ll all be integrated with online channels and the web will become the starting point and the heart of a new brand experience.

And how do we fit in? With 10 years of experience in helping global HQs and other global organisations adapt their marketing to the Internet age, we can help you make the leap.

What we do

Devising online strategy for global HQs is our core expertise. In collaboration with your team, we define clear goals and recommend then implement the best online approach and most effective tools to help you reach them. We understand the challenges that you face as a global HQ. Solving corporate challenges and building up a corporate strategy across countries, channels and teams is what we do best.
 
The corner-stones of our strategic approach are customer-centricity and integration. Customer-centricity means that all marketing and sales activities need to be designed from the perspective of the customer; needs and feedback should be captured online and be fed to the relevant people in the organisation. Meanwhile, one roof communication or integration means that you have one strategy for sales, marketing and communication activities. Each must be defined and followed by all stakeholders in the company.

Click here to see some of our clients.