Corporate Communications and Public Affairs: bringing it online
In its guise as the capital of the European Union, Brussels hosts the European institutions and the vast array of public affairs professionals from companies, communications agencies, NGOs, trade associations and law firms that seek to interact with the legislators who hold sway over regulation affecting 450 million Europeans.
Traditionally, the best list of contacts and a solid grasp of the issue at hand was the best way to reach these legislators. Recently however, increasing pressure from citizens on issues such as sustainability, health, and equality, has meant that politicians are having to take more notice of their constituents’ demands. And what’s more, these same constituents are getting more vocal about their demands, and they’re often doing so online.
What this means in Brussels is that campaigning is overtaking traditional advocacy as the communications approach of choice for those seeking to influence legislators. And as a highly effective campaigning tool in terms of targeted outreach and engagement, the web must be prioritised as part of any campaign’s strategic approach and toolbox.
What we do
At ZN, we help clients in the world of politics and public affairs by supporting advocacy campaigns and helping them adapt their communications to the online age. As the only agency in Brussels with ten years of experience in this field and with the transferable knowledge eMarketing provides us, we are ideally suited to help Corporate Communications and Public Affairs professionals reach and engage with the people who matter.
Some of our clients