Toyota
www.toyota.eu
ZN and Toyota worked together on the creation of a European corporate website – a place where key pieces of information on Toyota business can be collected and commented on. As an example of this, the site was relaunched with a number of industry- and sustainability items as the key focus. Read more
Subaru
www.subaru.eu
Subaru and ZN worked together on creation of the Subaru Europe Lounge, or SEL. It’s a place where news, press releases and video content could sit alongside practical consumer-focussed information – like test drive request forms, vehicle and accessory information, and discussion of the practical elements which make Subaru such a unique proposition Read more
Iron Mountain
www.ironmountain.eu
Iron Mountain offers a number of solutions relating to the protection, storage and retrieval of business information, document and data management services, and approached ZN to help design a pan-European social media and online messaging campaign to form a part of their overall marketing mix. In addition to the creation of social media messaging and advertising, ZN created a number of microsite landing pages for lead generation – examples of which can be found here.
The campaign took the form of a number of different types of messages - Facebook advertising, LinkedIn Direct Ads, differently-sized creative executions on the Google content network, YouTube adverts, SlideShare presence, and a Twitter campaign. Read more
SCA Packaging
www.scapackaging.com
ZN operate as SCA Packaging’s eMarketing and Campaign strategists. In order to better reflect SCA Packaging’s focus on innovation and design, ZN and SCA Packaging’s Marketing team have setup the SCA Packaging Design Challenge 2008 where designers from all across Europe can design a packaging that creates a real (chocolate) experience for consumers.
| “ZN does not only provide us with new ideas and approaches but creates also real value as part of our team. We are very pleased to see our campaign create a wider impact and to demonstrate the essence of our brand identity.” Patrick Verhelst, Marketing Director Europe, SCA Packaging |
Watch testimonial video of Patrick Verhelst
Alastian
www.alastian.com
When it comes to Alastian, the online polyolefins channel, ZN is a true team-player, with deep understanding of the online polyolefin business. In a B2B industry where communication is still very traditional, ZN has driven Alastian towards innovative communication initiatives (from targeted CRM email campaigns and database building to podcasts or webinars) that made the business successful.
| "With the help of ZN as a strategic business partner, Alastian has succeeded to creatively implement innovative e-marketing concepts to a B2B polyolefins industry still considered as extremely conservative by many." Just In 't Velt, Business Development & Marketing Director, Alastian |
Watch testimonial video of Just In't Velt
Lyondell Basell
www.basell.com
As eMarketing consultant, ZN has been advising and offering support to LyondellBasell on various activities. Amongst these, one has been the CRM approach by recommending smart system solutions and providing e-newsletter assistance. Another work implemented by ZN is the online seminar to explain to LyondellBasell’s potential customerts the Stretch Hood process in a user-friendly way.
| “When we first started to employ eMarketing activities to meet our business goals, we turned to ZN. In collaboration with ZN, we have developed a series of very successful eNewsletters, which have proven to be a very effective way to deliver customer messages and to attract new potentials. Recently, we worked with ZN to produce our first online seminar, which has been an outstanding tool to educate our customers” Trevor Jenkins, Internet Communications Manager – Europe and the Americas, LyondellBasell Industries |
Watch testimonial video of Trevor Jentkins
The European Crop Protection Association (ECPA)
www.ecpa.eu www.pesticideinformation.eu
Faced with a revision of the EU regulation governing pesticides which would seriously damage a number of its member companies, the European Crop Protection Association, a major Brussels trade association, asked ZN to create and implement an online strategy that would support advocacy efforts and effectively engage with stakeholders. ZN have helped to devise ECPA's cutting-edge online strategy, which seeks to engage stakeholders and Helen Dunnett has been called nothing less than Brussels' foremost trade association blogger!
| "If your want to get online and need strategic advice and practical support then I would strongly recommend ZN. It’s an amazing experience to work with this team; but be warned just when you think you’ve grasped online communications, they’ll introduce a totally new dynamic that pushes you into the next level of appreciation of the power of the internet and in turn, respect of their knowledge and expertise." Helen Dunnett, eCommunications Manager, ECPA |
Nuance
www.nuance.com
| "ZN helped us with an innovative campaign to reach you to bloggers called ‘Dragon Gives a Voice to Bloggers’ the feedback we had was positive and we were impressed with their ideas and ability to execute" Tom Hallez, Internet Marketing Manager Worldwide, Nuance |